The Colorado Department of Transportation’s (CDOT) new campaign, Killer Habit, suggests many Coloradoans have a bad habit – distracted driving. CDOT’s frightening statistics show the scope of the problem. Last year, there were 15,574 car accidents in Colorado caused by distracted driving, 68 of which were fatal.
CDOT will use online public safety videos to share its message of safe driving with the public. To reach the greatest number of people, CDOT will also position its ads in movie theaters and on smart phone apps like Pandora.
CDOT’s campaign will ask Colorado drivers to treat distracted driving like any other bad habit – by consistently changing certain behaviors. For example, keeping mobile phones out of reach while driving to avoid the temptation of answering calls or texting.
Why is CDOT’s campaign important? Distracted driving is a preventable cause of death and catastrophic injuries. Keep in mind, people involved in distracted driving accidents do not always lose their lives.
The Permanent Consequences of Distracted Driving
Some people who survive distracted driving accidents have permanent and catastrophic injuries.
One such person is Liz Marks, who suffered a traumatic brain injury and disfigurement from a distracted driving accident. Ms. Marks, who was 17 years old at the time of her accident, had her life radically altered by the accident. Now 22 years old, Ms. Marks has lost her ability to sleep without medication and has no short-term memory. Her injuries have made aspirations to attend college impossible.
Despite her injuries and present hardships, Ms. Marks has dedicated her life to sharing her story. The U.S. Department of Transportation even featured her story in a video warning about the dangers of distracted driving.
Distracted driving campaigns like the one CDOT just launched have an important message. The next time you want to pull out your phone while driving, think of the possible consequences it could have on your life and the lives of others.