Racing 156 turns in 12 and a half miles is no simple task. Add the fact that this race starts at over 9,000 feet above sea level, and you might begin wondering how a mere mortal could handle any type of motorsport on Pikes Peak. Yet, racers gather to take on the Race to the Clouds every year, but if you wanted to watch that race, you would have to wait till a taped broadcast premiered. That is about to change.
Going Live at the Pikes Peak International Hill Climb
The Broadmoor Pikes Peak International Hill Climb (PPIHC) is the second oldest motorsports event in the country. Cars, motorcycles, and sidecars all gather at the mile 7 marker on the mountain’s toll roll, and they run up the hill as fast as they can for the chance to win the coveted trophy. They travel up 4,700 feet to the mountain’s summit, where the air is thin, muscles and reflexes slow, and internal combustion engines lose 30 percent of their power. But that’s only the beginning of the harsh conditions that test racers.
Pikes Peak is renowned for its fickle weather. At one moment it could be sunny, the next, it could be snowing, then it could start raining. And though this makes racing difficult it makes a live broadcast almost impossible.
Poor signals have made broadcasting impossible on the mountain until now. PPIHC decided to change that, and teamed up with Matchsports (a subsidiary of the Swedish company SBI Media). The sports media company was able to develop a broadcasting strategy that proved successful after two days of testing on the course. This has led PPIHC to announcing a 10-year deal that will see Matchsports broadcasting the race live.
This changes the media landscape for the PPIHC. Now organizers are searching for a TV network to televise the broadcast. Who do you think should be the first network to show the live telecast of PPIHC? Head over to Twitter and Facebook to tell us, and keep following our blog for anymore updates on PPIHC and motorcycle racing here in Colorado.
From the attorneys who ride at the Metier Law Firm.