The Colorado Department of Transportation has been revealed to be behind a series of cryptic signs posted along roadways in Denver and Colorado Springs. Drivers might have noticed giant billboards reading cryptic messages such as “brain damage” or “windshield ejection”. CDOT officials have updated the billboards to show a seatbelt over the ominous phrases. Presently, more than 220,000 Coloradoan drivers have seen the billboards, and on Facebook and Twitter, 10,000 are discussing the signs.
According to CDOT, the billboards are part of its “Click It Or Ticket” campaign aimed at increasing seatbelt enforcement and preventing fatal car accidents. We wrote about the campaign several weeks ago on our blog.
The maximum fine for a seatbelt violation is $65 in Colorado, but law enforcement can only pull over adult drivers once they are stopped for another traffic violation, such as speeding. In addition to using billboards and law enforcement, CDOT will launch a radio campaign and put ads next to 60 gas stations.
How Effective Are Seatbelts At Protecting Motorists in Car Accidents?
According to the Centers for Disease Control, seat belts can reduce crash-related injuries and deaths by about 50 percent. Statistics from the Colorado Department of Transportation show that motorists are 30 times more likely to be ejected during a car accident if they are not wearing seatbelts.
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