Was Your Trip To Sturgis Safer?

iStock_000008965875SmallIt’s August 15th, and the Sturgis Motorcycle Rally is officially over. Once again the biggest rally in motorcycling has come and gone. We hope everyone had a blast! However, the fun and comradery isn’t the most important part of this rally. All the fun in the world means nothing if you can’t get home safely to tell your family and friends about it.

Was Your Trip To Sturgis Safer?

This time of the year sees the highways of Colorado filled with motorcyclists. People ride in from all over the country to go to the west’s famous summer motorcycle rallies. However, the influx of bikes on the road often has an unfortunate side effect—motorcycle crashes go up.

Across Colorado, Nevada, South Dakota and Wyoming, there were 275 motorcyclist deaths in 2015, and 16 percent of those deaths happened during summer rally season. The three weeks surrounding the Sturgis rally can be some of the most dangerous for motorcyclists. That’s why the Colorado Department of Transportation (CDOT) has partnered with the National Highway Traffic Safety Administration (NHTSA) Region 8 to spread motorcycle awareness.

Their new initiative is called Safe 2 Sturgis, and its goal is to prevent motorcyclist injuries and deaths during rally season. The campaign urges drivers to look out for motorcyclist at this time of the year. It uses electronic signs, social media, and banners to remind drivers that there are more riders sharing the road with them at this time of the year.

To make the roads safer for motorcyclists, NHTSA wants all drivers to remember:

  • Use your turn signals at all times.
  • Always check your mirrors and blind spots for motorcycles.
  • Give motorcycles the full width of their lane and some extra following distance in case of emergencies.
  • Never drive distracted or drunk!

The Safe 2 Sturgis campaign ends on August 21st, but motorcycle safety is a year-round concern. Keep following our motorcycle safety blog to learn more ways to stay safe on our roads. And don’t forget to visit our Facebook and Twitter pages to tell us your 2016 Sturgis stories!

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